There are four key components to look at. Consider the planner’s pay structure. A retirement planner who earns money based on commission rather than a flat rate could have an incentive to steer you in a particular direction. Read the code of ethics that your financial planner adheres to. Look for the word “fee-only fiduciary” and language that requires planners to look after your best interests. You don’t want to confuse planners with stockbrokers who are not part of Registered Investment Advisory firms. RIAs are advocates for your personal planning and investments and do not sell financial products like a broker. Look for a firm that has an adviser on staff who is a CERTIFIED FINANCIAL PLANNER™ professional.