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Staying the course

With the election just days away and COVID-19 cases still surging globally, you may feel the unrest that goes along with not knowing the future nor being able to control it. They are calling 2020 The Year of Anxiety for good reasons.

What is there NOT to worry about? Our personal health, the well-being of our families, our job, important relationships, and finally, our finances.

Let’s just consider financial decisions in this shaky, political economy as it relates to investments. For some, the question of ‘where to invest my money to make the most money’ may have shifted to ‘where to put my money to keep from losing it’. If the election is adding to your anxiety level, please read our recent blog: Are You Nervous About the Elections and the Stock Market? It shows historical data to explain why staying invested through the election and beyond is probably the best course of action for your money, regardless of which political party ends up in office.

However, staying the course, even if the data clearly supports it, is really hard to do on an emotional level when experiencing a volatile market. We don’t have to reflect back too far to recall a crash in the market that elicited intense emotion in many of us. If you watched your lifetime savings, your nest egg, plummet in February and March of this year, you may have felt a bit nauseous or found yourself in a full-blown panic.

As financial planners, we need to know how you feel about the risks that come with investing in the stock market. For many people, the market’s nose-dive in 2020 gave them that nauseous feeling, which triggered them to sell everything for that comfortable feeling of being ‘safe’ in cash. They ended up not only erasing much of the advice and service of their advisor, they were now stuck with the next decision to get right: When to get back in and receive the benefits of the rebound? Read our blog, Tip#1: From Tea Leaves to Talking Heads – The Price of Timing the Market.

At Wealth Analytics, we use a tool to test how emotionally comfortable a person is with taking financial risk, their Risk Tolerance. How much are you willing to allow your portfolio to diminish for a chance to make bigger returns? By knowing how comfortable a person is with investment ups and downs, we can avoid the panic and the consequences of panicking when a risk is realized. If you’d like to take the questionnaire to determine your Risk Tolerance, email

Knowing your risk tolerance, we can invest and balance your portfolio accordingly. In addition to understanding your risk tolerance, during a financial plan, we look at your risk capacity (the amount of risk you can afford to take) and risk required (the risk associated with the return required to achieve your goals from the financial resources available). Given the balance between the risks you can take and the risks you need to take, we find the ideal investment strategy to help you reach your financial goals.

With your financial plan in hand, you have a road map to making your money last your entire life. It considers all the ups and downs of the market  AND your ability to ‘handle’ them to stay the course.

Let us know if we can help reduce your 2020 anxiety!

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